Sponsorship

Q1 2024: Planning and Strategy Development

Actions:

• Sponsorship Strategy: Develop a comprehensive sponsorship strategy identifying key areas for sponsorship (events, research projects, publications) and potential sponsor targets.

• Team Assembly: Form a dedicated sponsorship team to manage and execute the sponsorship strategy.

• Market Research: Conduct market research to understand potential sponsors' interests and align GCRI’s offerings accordingly.

Deliverables:

• Sponsorship Strategy Document

• Sponsorship Team Formation Plan

• Market Research Report

Outcomes:

• A strategic approach to securing sponsorships, with clear targets and objectives.

• A dedicated team to spearhead sponsorship efforts.

• Insights into potential sponsors’ preferences and priorities.

Q2 2024: Outreach and Engagement

Actions:

• Sponsorship Packages: Design attractive sponsorship packages offering valuable benefits to sponsors.

• Initial Outreach: Begin outreach to potential sponsors, leveraging GCRI’s network and research findings.

• Presentation and Pitching: Prepare compelling presentations and pitches for potential sponsors, highlighting GCRI’s value and impact.

Deliverables:

• Sponsorship Packages Portfolio

• Outreach Campaign Report

• Sponsorship Presentations and Pitch Decks

Outcomes:

• Comprehensive sponsorship options for potential sponsors, tailored to different levels of engagement and support.

• Initial contact with potential sponsors, setting the stage for discussions and negotiations.

• Ready-to-use presentations and pitches to effectively communicate GCRI’s mission and the benefits of sponsorship.

Q3 2024: Negotiation and Agreement

Actions:

• Sponsorship Negotiations: Engage in detailed negotiations with interested sponsors to finalize agreements.

• Sponsor Onboarding: Develop a structured process for onboarding new sponsors, ensuring they receive the agreed-upon benefits and recognition.

• Sponsorship Events: Begin planning and organizing sponsorship events, ensuring sponsor visibility and engagement.

Deliverables:

• Sponsorship Agreements

• Sponsor Onboarding Guidelines

• Event Planning Framework

Outcomes:

• Formalized sponsorship agreements with new sponsors, providing essential funding and support for GCRI.

• A smooth onboarding process for sponsors, enhancing their experience and satisfaction with their investment.

• Initial plans for sponsorship events, ensuring sponsors receive significant recognition and networking opportunities.

Q4 2024: Execution and Expansion

Actions:

• Sponsorship Fulfillment: Execute on sponsorship agreements, delivering all promised benefits to sponsors.

• Sponsorship Review and Feedback: Collect feedback from sponsors to assess satisfaction and areas for improvement.

• Sponsorship Expansion: Identify and pursue additional sponsorship opportunities, expanding GCRI’s sponsorship base.

Deliverables:

• Sponsorship Fulfillment Report

• Sponsor Feedback Summary

• Expansion Strategy Document

Outcomes:

• Successful delivery of sponsorship benefits, solidifying relationships with current sponsors.

• Valuable feedback from sponsors, informing future improvements and offerings.

• A strategy for expanding GCRI’s sponsorship network, increasing funding and support for future initiatives.

January 2025: Review and Strategic Planning

Actions:

• Annual Sponsorship Review: Conduct a comprehensive review of the sponsorship initiative, evaluating successes, challenges, and financial impact.

• Strategic Stakeholder Meeting: Share results and insights from the sponsorship initiative with GCRI stakeholders and sponsors.

• Future Planning: Develop plans for the next phase of sponsorship activities, setting goals for increased sponsorship engagement and support.

Deliverables:

• Annual Sponsorship Review Report

• Stakeholder Meeting Presentation

• Sponsorship Strategy for 2025

Outcomes:

• A detailed assessment of the sponsorship initiative's effectiveness and impact over the past year.

• Stronger engagement and alignment with stakeholders, including feedback and support for future sponsorship efforts.

• A roadmap for enhancing and expanding the sponsorship initiative, aiming to further support GCRI’s mission and projects through strategic partnerships.