Sponsorship

Q1 2024: Planning and Strategy Development

Actions:

Sponsorship Strategy: Develop a comprehensive sponsorship strategy identifying key areas for sponsorship (events, research projects, publications) and potential sponsor targets.
Team Assembly: Form a dedicated sponsorship team to manage and execute the sponsorship strategy.
Market Research: Conduct market research to understand potential sponsors' interests and align GCRI’s offerings accordingly.

Deliverables:

Outcomes:

A strategic approach to securing sponsorships, with clear targets and objectives.
A dedicated team to spearhead sponsorship efforts.
Insights into potential sponsors’ preferences and priorities.

Actions:

Sponsorship Packages: Design attractive sponsorship packages offering valuable benefits to sponsors.
Initial Outreach: Begin outreach to potential sponsors, leveraging GCRI’s network and research findings.
Presentation and Pitching: Prepare compelling presentations and pitches for potential sponsors, highlighting GCRI’s value and impact.

Deliverables:

Outcomes:

Comprehensive sponsorship options for potential sponsors, tailored to different levels of engagement and support.
Initial contact with potential sponsors, setting the stage for discussions and negotiations.
Ready-to-use presentations and pitches to effectively communicate GCRI’s mission and the benefits of sponsorship.

Actions:

Sponsorship Negotiations: Engage in detailed negotiations with interested sponsors to finalize agreements.
Sponsor Onboarding: Develop a structured process for onboarding new sponsors, ensuring they receive the agreed-upon benefits and recognition.
Sponsorship Events: Begin planning and organizing sponsorship events, ensuring sponsor visibility and engagement.

Deliverables:

Outcomes:

Formalized sponsorship agreements with new sponsors, providing essential funding and support for GCRI.
A smooth onboarding process for sponsors, enhancing their experience and satisfaction with their investment.
Initial plans for sponsorship events, ensuring sponsors receive significant recognition and networking opportunities.

Actions:

Sponsorship Fulfillment: Execute on sponsorship agreements, delivering all promised benefits to sponsors.
Sponsorship Review and Feedback: Collect feedback from sponsors to assess satisfaction and areas for improvement.
Sponsorship Expansion: Identify and pursue additional sponsorship opportunities, expanding GCRI’s sponsorship base.

Deliverables:

Outcomes:

Successful delivery of sponsorship benefits, solidifying relationships with current sponsors.
Valuable feedback from sponsors, informing future improvements and offerings.
A strategy for expanding GCRI’s sponsorship network, increasing funding and support for future initiatives.

Actions:

Annual Sponsorship Review: Conduct a comprehensive review of the sponsorship initiative, evaluating successes, challenges, and financial impact.
Strategic Stakeholder Meeting: Share results and insights from the sponsorship initiative with GCRI stakeholders and sponsors.
Future Planning: Develop plans for the next phase of sponsorship activities, setting goals for increased sponsorship engagement and support.

Deliverables:

Outcomes:

A detailed assessment of the sponsorship initiative's effectiveness and impact over the past year.
Stronger engagement and alignment with stakeholders, including feedback and support for future sponsorship efforts.
A roadmap for enhancing and expanding the sponsorship initiative, aiming to further support GCRI’s mission and projects through strategic partnerships.

Last updated 1 year ago

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