Overview

The Global Centre for Risk and Innovation (GCRI) has established a comprehensive media plan to safeguard its reputation and operational integrity across digital platforms. This plan aligns with GCRI’s strategic goals and ethical standards, ensuring consistency and professionalism in all communications. It serves to mitigate risks associated with social media usage and enhance engagement with global stakeholders.

Key Elements

  1. Scope: Applicable to all GCRI affiliates, covering both company-affiliated and personal social media accounts.

  2. Responsibilities and Conduct: Clearly defined guidelines for both professional and personal use to ensure transparency, accountability, and respect for intellectual property.

  3. Content Creation Guidelines: Content must be respectful, professional, aligned with GCRI’s mission, and culturally sensitive to the diverse global audience.

  4. Interaction Protocols: All media inquiries are to be directed to authorized spokespersons to ensure coordinated responses.

  5. Monitoring and Compliance: Regular audits and a culture of accountability are emphasized to uphold policy standards.

  6. Crisis Management: Detailed procedures for immediate action, strategic responses, and post-crisis evaluation are outlined to manage potential social media crises effectively.

  7. Consequences of Violation: Specifies disciplinary actions, including termination and potential legal consequences for breaches.

Strategic Communication Framework:

GCRI’s communication strategy aims to position the organization as an authoritative voice on global risk management and promote collaborative solutions under the Earth Cooperation Treaty (ECT). The strategy targets a wide array of stakeholders including academics, policymakers, industry leaders, civil society, and the media.

Goals

  • Establish GCRI’s authority in global risk discussions.

  • Enhance engagement with global stakeholders to foster collaborative solutions.

  • Influence policy and public perception through strategic dissemination of research and expert discussions.

Editorial Calendar:

A structured weekly editorial calendar ensures a consistent flow of content:

  • Mondays: Launch thematic articles and blog posts.

  • Tuesdays and Wednesdays: Feature expert contributions and partner content.

  • Thursdays: Dedicate to multimedia content.

  • Fridays: Weekly round-up and community engagement.

Training and Awareness:

Regular training sessions for all team members ensure familiarity with social media best practices and policy updates, with special emphasis during the onboarding process.

Channels

  1. Publications: Regular research reports, policy briefs, and thought leadership articles to establish GCRI’s authority.

  2. Digital Platforms: Use GCRI’s website and other digital platforms to disseminate information and engage with the global community.

  3. Newsletter: A monthly newsletter summarizing key activities, insights, and upcoming events.

  4. Social Media: Engage with audiences through LinkedIn, Twitter, Facebook, Instagram, YouTube, and TikTok, with tailored content strategies for each platform.

  5. Video Production: Produce educational videos, expert panels, webinar recordings, and documentary-style content.

  6. Podcasts: Launch a series of podcasts featuring interviews with experts and discussions on key topics.

  7. Data Journalism: Utilize data-driven journalism to present research findings and insights in an accessible format.

  8. Investigative Journalism: Conduct in-depth investigations on critical issues related to global risks and sustainability.

Key Performance Indicators (KPIs):

  • Social media engagement rates

  • Website traffic and content downloads

  • Number of citations in academic journals and policy documents

  • Media mentions in relevant outlets

  • Collaborative projects initiated

  • Feedback from stakeholders

  • Event participation rates

Collaboration

Selection criteria for collaborating with experts and media influencers include relevance, audience alignment, and reputation. Contracts will clearly specify the duration, deliverables, compensation, intellectual property rights, and termination conditions. Content guidelines ensure alignment with GCRI values, authenticity, and compliance with legal and ethical standards.

Crisis Management

A comprehensive crisis management protocol is in place, with steps for crisis identification, initial response, escalation procedures, and internal and external communication strategies. Regular training, workshops, and crisis simulation exercises ensure preparedness.

Tools and Resources

Utilize tools such as Canva and Nexus Platforms for content creation, Hootsuite or Buffer for social media management, Microsoft Teams for webinars, Clipchamp and Microsoft Streams for multimedia editing, and PowerBI Dashboards for analytics.

This media plan ensures that GCRI’s communications are strategic, consistent, and impactful, enhancing its reputation and effectiveness in promoting global sustainability and risk management.

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